Keep The Fire Burning! Blak, Loud and Proud - NAIDOC 2024 Women's Polo
Keep The Fire Burning! Blak, Loud and Proud - NAIDOC 2024 Women's Polo
Keep The Fire Burning! Blak, Loud and Proud - NAIDOC 2024 Women's Polo
Keep The Fire Burning! Blak, Loud and Proud - NAIDOC 2024 Women's Polo

Keep the Fire Burning! Blak, Loud and Proud

We as First Nations people of this beautiful country have endured so much, but we are a strong and resilient people, always rise up and never give up.

My artwork for this year's theme represents our Torres Strait culture, this is so important to me, in keeping our dance, songs, stories and language alive, we keep the fire burning in teaching our young people and always be proud of your identity and culture, it is vital that we as First Nations keep the fire burning.

The symbol fire keeping it burning, in many aspects of Aboriginal and Torres Strait Islanders in way of life through cooking, healing, storytelling and traditional practices through ceremonies and rituals, rites of passage, are an important way of expressing our beliefs. Connection to country, maintain and respecting the country by the First Nation people.

As a Torres Strait Island my artwork with the flames burning under the Torres Strait Dhaṛi, this represent keeping our culture strong, flames burning upwards depicts people's voices, languages, songs and stories being told and retold over the next generations.

Some of the dance implements used are the thapar or luwut, (pictured in front of the dhaṛi), the kulap or gorr shakers (made from matchbox bean). With the combination of all these dance implements and with intense energy and vibrant movement of the dancers and singing, one can only say be BLAK, LOUD & PROUD.

Joel Sam.

Keep The Fire Burning! Blak, Loud and Proud - NAIDOC 2024 Women's Polo

Regular price $59.90 Sale price$41.93 Save 30%
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or 4 interest-free payments of 4 x $10.48 with

Joel Sam

His work explores his personal engagement with Torres Strait Island culture and family stories through the processes of printmaking and sculpture.

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Pay $41.93 or 4 interest-free payments of 4 x $10.48 with

NAIDOC 2024 Women's Polos, honouring the theme - Keep The Fire Burning! Blak, Loud and Proud.


Made with Coolpass polyester, our NAIDOC 2024 women's polos provide SPF 50+ protection and resists fading. The moisture-wicking, odour-resistant properties make it perfect for long-term outdoor use. Plus, they're lightweight, durable, and quick-drying, no ironing required. And the biodegradable packaging shows our commitment to protecting the land. Stay cool, stylish, and sustainable with our NAIDOC 2024 women's polos!

.: Coolpass 100% Breathable Quick Dry Polyester
.: 160 GSM
.: UPF 50+ rating
.: Fade-resistant Colourfast fabric
.: Moisture-wicking, odour-resistant polyester
.: Lightweight and durable
.: Resistant to wrinkles and shrinkage
.: Antibacterial & antimicrobial fabric properties
.: Super fast drying
.: No ironing required

  • Customised Products: Each product is uniquely printed based on your order, making for a personalised experience!
  • Eco-Friendly Approach: Print on demand significantly reduces waste by printing only what is ordered, promoting environmental sustainability.
  • Quality Assurance: Each product is crafted with attention to detail, ensuring high quality and durability.
  • Resourcefulness: Efficient use of materials and resources reflects our commitment to environmental responsibility.
Shipping/Printing Time:
Print-on-Demand products will be shipped separately when ordered alongside other items. Please expect an extended delivery time of 5-9 business days due to the additional production time required after placing your order.
  • Printing/Production Time: 2-4 business days.
  • Shipping Time: 3-5 business days.

Showcase your brand's commitment to diversity and cultural heritage by customising and branding products with BW Tribal. When you choose to align your business with our 100% Indigenous-owned brand, you're doing more than just adding a logo to a product. You're championing the stories, traditions, and artistry of the Indigenous community.

  • Cultural Engagement: Enhance your brand's depth by associating with rich Indigenous traditions and stories.
  • Ethical Branding: Make a positive social impact, supporting local Indigenous artists and communities with each purchase.
  • Unique Aesthetic: Differentiate your brand with distinctive designs rooted in ancient artistry, ensuring you stand out in the market.

Every customised product tells a narrative of resilience, pride, and the rich tapestry of Indigenous Australia. Support the Indigenous community, promote cultural awareness, and infuse your brand with purpose. Make a statement that resonates - choose BW Tribal for meaningful branding that makes a difference. Stand with us, support Indigenous heritage, and let your business be a beacon of positive change.

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Keep the Fire Burning! Blak, Loud and Proud

We as First Nations people of this beautiful country have endured so much, but we are a strong and resilient people, always rise up and never give up.

My artwork for this year's theme represents our Torres Strait culture, this is so important to me, in keeping our dance, songs, stories and language alive, we keep the fire burning in teaching our young people and always be proud of your identity and culture, it is vital that we as First Nations keep the fire burning.

The symbol fire keeping it burning, in many aspects of Aboriginal and Torres Strait Islanders in way of life through cooking, healing, storytelling and traditional practices through ceremonies and rituals, rites of passage, are an important way of expressing our beliefs. Connection to country, maintain and respecting the country by the First Nation people.

As a Torres Strait Island my artwork with the flames burning under the Torres Strait Dhaṛi, this represent keeping our culture strong, flames burning upwards depicts people's voices, languages, songs and stories being told and retold over the next generations.

Some of the dance implements used are the thapar or luwut, (pictured in front of the dhaṛi), the kulap or gorr shakers (made from matchbox bean). With the combination of all these dance implements and with intense energy and vibrant movement of the dancers and singing, one can only say be BLAK, LOUD & PROUD.

Joel Sam.

Joel Sam

Joel Sam is a contemporary Indigenous artist residing in Cairns. He is a direct descendant of the clans of Saibai Island where he spent his early years before moving to Bamaga to complete high school, the place he calls home. His work explores his personal engagement with Torres Strait Island culture and family stories through the processes of printmaking and sculpture.

The use of traditional clan Minarel (pattern) embedded within his images is characteristic of Joel’s work. Totemic designs include Umai (dog), Koedal (crocodile), Baydham (shark), Waru (turtle) and Samu (cassowary) connected through ancient familial bonds. Often interwoven, these designs allow Joel to express a more intricate visual language representative of the complexities of his Saibai Island heritage.


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We are BW Tribal,

a 100% Indigenous owned clothing brand from the heart of Australia. Merging traditional artistry with modern fashion, each piece we create tells a story of Australia’s Indigenous cultures. More than just clothing, our designs are a celebration of heritage, resilience, and the intricate tales of our ancestors. With every garment, we aim to amplify Indigenous voices, bridging age-old traditions with today's style. Wear our pieces as a tribute to the rich tapestry of Indigenous Australia. Join us in this journey with BW Tribal.

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