OUR STORY

Who We Are

BW Tribal is Australia's largest 100% Indigenous-owned clothing company, born from a vision to celebrate First Nations art through practical and contemporary fashion. Based in Cleveland, Brisbane (Quandamooka Country), we're a diverse team united by our passion for Indigenous autonomy and creativity.

Our founders, Warwick (Jiddabul) and Maxine (Erub Island), lead a team that spans various backgrounds and expertise. We're more than just a clothing brand; we pride ourselves on being a platform for uplifting Indigenous voices and talent.

What We Do

We collaborate with Aboriginal and Torres Strait Islander artists to create products that bring Indigenous artistry to life on everyday wear. Every piece tells a story, connecting wearers to the rich history and vibrant present of Indigenous Australia.

Our commitment goes beyond fashion. We ensure fair royalties for our artists, supporting them, their families, and their communities. We also partner with charities like the Earbus Foundation and The Indigenous Literacy Foundation to make a broader impact.

Our Vision

BW Tribal aims to bring Indigenous Australian art and culture into everyday life. We believe that by making these designs accessible, we can foster greater understanding and appreciation of First Nations heritage among all Australians.

We're working towards a future where Indigenous culture is celebrated as an integral part of modern Australian identity. Through our clothing, we hope to spark conversations, challenge perceptions, and build bridges between communities.

Join us in wearing art that matters, supporting Indigenous talent, and being part of a more inclusive Australia.

Wear Art. Wear Culture. Wear BW Tribal