MECCA, Australia’s leading beauty retailer, has teamed up with First Nations artist Kaylene Whiskey for their 2023 holiday campaign.
Kaylene Whiskey, a Yankunytjatjara artist from Mparntwe, Alice Springs, in the Northern Territory, is known for her playful and vibrant artwork. This collaboration is part of MECCA's ongoing commitment to supporting women in the arts and highlights Whiskey's Anangu roots and her love of pop culture. The holiday packaging designed by Whiskey not only adds a festive touch to MECCA's products but also celebrates Indigenous Australian culture.
This collaboration is part of a long-standing partnership between MECCA and the National Gallery of Victoria (NGV), which has been ongoing for eight years. Each year, a female artist is chosen for a special commission, and for 2023, Whiskey has been chosen for this role. Her involvement marks her as the ninth artist in this annual program since its inception in 2016.
The partnership between MECCA, NGV, and Kaylene Whiskey is a testament to the power of art in bringing diverse cultures and communities together. It underscores the importance of representation and inclusivity in the arts, as well as the beauty industry.
BW Tribal, an organisation dedicated to promoting and celebrating Indigenous culture, is delighted to share this inspiring story. We encourage our community to support such collaborations that elevate Indigenous artists and bring their work into the spotlight. Explore the beautiful creations by Kaylene Whiskey at MECCA and join us in appreciating the fusion of art, culture, and beauty this holiday season. We're dedicated to celebrating First Nations art - You should join us! Explore our range today and become a part of the story that connects us all. Visit our website and discover how you can carry a piece of the enduring legacy of Indigenous art with you.Sources:
The Design Files. (2023). "MECCA Collaborates with Kaylene Whiskey for Holiday Packaging." https://thedesignfiles.net/news/mecca-kaylene-whiskey/.
National Indigenous Times. (2023). "First Nations Artist Kaylene Whiskey Collaborates with Beauty Retailer MECCA." https://nit.com.au/.
National Gallery of Victoria. (2023). "NGV x MECCA: Kaylene Whiskey." https://www.ngv.vic.gov.au.
The Australian. (2023). "Mecca Announces the Australian Artist to Design its 2023 Holiday Beauty Packaging." https://www.theaustralian.com.au.
- Image: Instagram @iwantja_arts